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FIVE REASONS TO CHOOSE PetroCongress FOR OF EVENTS

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EFEA: Plenary session «The role of the regional marketing in attracting investments into the economy of a region/ country»

22.01.2015

The plenary meeting of the Europe+Asia Event Forum gave floor to a discussion dedicated to improving the image of cities and regions in order to attract investments to the economy and the role of event marketing in these processes.

The participants of the meeting were Sergey Bednov, General Director, ZAO Expocentre, Sergey Aleskeev, Vice President, Expocentre International ZAO, Inna Shalyto, Chairwoman of the Committee on Tourism Development of St. Petersburg, and other Russian and foreign industry experts.

In her speech, Inna Shalyto noted that participation in such kind of events was not only a requirement for key market players, but also an honour, since the number of EFEA participants in 2015 had not gone down, but had increased. Over 120 speakers from Russia, the former Soviet republics and other foreign countries applied for the main agenda of the Forum alone.

"Taking into account the interest of the business community in development of the industry, I believe that the goals set by the St. Petersburg city council to increase the investment attractiveness of the city are quite realistic," she stressed. "By 2020, St. Petersburg is to rank among the top ten congress capitals of Europe and the top twenty world leaders. We have what it takes to make it a reality."

Inna Shalyto also highlighted that infrastructure development of the city is important in the struggle for top international ratings. She reminded the participants about the opening of the Convention and Exhibition Bureau in summer 2014 and the Expoforum centre in autumn that year. At the same time the Garden City Expocentre received a new life.

Sergey Bednov, head of the largest Russian exhibition organization, in turn, stressed the need to accelerate development. "The crisis should be a driver for growth, rather than an obstacle," he noted. "The stuggle for consumers in the country and beyond, implementation of the import substitution policy and increase of the manufacturers' export potential is the main task of the industry today."

News
  • 22.08.2016

    ICCA CEC Summer Meeting in Moscow gathered meetings industry professionals

    Summer Meeting of the Central European Chapter of the International Association ICCA was successfully held in Moscow from 18 to 20 August 2016. The event was attracted by the joint efforts of the partners and  was organised in the Russian capital for the first time.

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  • 19.08.2016

    The second day of ICCA CEC Summer Meeting

    Today is the second day of ICCA CEC Summer Meeting! It will be day of networking and education in the framework of key topic: «From the New Normal to the New Future». Challenges and opportunities for the European Meeting Industry now.

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  • 12.02.2016

    RESTEC Group will take part in the 5pEXPO 2016

    RESTEC Group one of the leaders of the Russian exhibition and events industry, will present its activities and services at the IX International forum of exhibition industry 5pEXPO organized by the Chamber of Commerce of the Russian Federation and Expocentre Moscow. In 2016 the Forum will be held from 6 to 8 June at the Expocentre.

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